A SEO campaign helps people and companies show up better when someone does a search in Google and Yahoo!/Bing for them.

I do independent SEO (search engine optimization) consulting work, which is different from working with a SEO company in a variety of ways. In my (totally biased) opinion, it's a better and more cost-effective way of getting the most bang for your search marketing buck.

Doing SEO isn't like traditional marketing in print or television, it's more like a cross between doing art (it requires finesse and subjective judgements) coaching a sport (it requires seeing the way all the parts fit into the big picture) and being a computer programmer. For this reason, working with an independent consultant ensures that you're getting someONE focused on your bottom line - not just theirs.

In addition to knowing who you're dealing with, because I work as a consultant, my job is to coach your existing staff and company into learning how to create and maintain a well-optimized site - instead of taking over and doing it all myself. This is much more cost-effective in the long run. In most cases, after 3-12 months of working together your company is ready for me to simply consult when you have questions, concerns or need more training.